Search Engine Marketing (SEM) Ensures a Winning Competition

Search Engine Marketing (SEM) Ensures a Winning Competition

Search Engine Marketing (SEM) allows small and medium-sized business owners to compete with large brands. But how does it work? For example: When someone searches for a specific keyword on search engines, the big brands associated with that keyword will likely appear on the first pages, and your chance of appearing alongside them may be…

The Importance of User Experience (UX) in Search Ranking

The Importance of User Experience (UX) in Search Ranking

The importance of User Experience (UX) is crucial in today’s digital world. UX, as a concept, existed before the web and was first formally introduced by Don Norman during his time at Apple.  This marked the beginning of a broader focus on improving UX across various fields, leading to its significant role in the digital…