Building a visual identity relies on a strong human trait: recognizing things by their visual elements, This is evident in everyday situations. For example, how often have you recognized a friend from a distance by their hairstyle? Or identified someone simply by their distinctive clothing? Similarly, a company’s visual identity consists of visual elements that…
Content marketing is a journey that guides the customer from the initial stage of awareness of your project to the purchasing stage and beyond. Each phase of the relationship between your project and the potential customer requires a specific type of content to convince them of your services. Content marketing is more than just words,…
E-Marketing and Traditional Marketing Both aim to reach a brand’s target audience but through different mediums, E-marketing targets electronic media such as search engines and social media platforms. While traditional marketing targets ordinary media like TV and newspapers, this article explores why businesses increasingly turn to E-marketing. What’s traditional marketing? Traditional marketing, established in the…
