E-Marketing and Its Impact on Traditional Marketing

E-Marketing and Traditional Marketing Both aim to reach a brand’s target audience but through different mediums, E-marketing targets electronic media such as search engines and social media platforms.

While traditional marketing targets ordinary media like TV and newspapers,

this article explores why businesses increasingly turn to E-marketing.

What’s traditional marketing?

Traditional marketing, established in the 1950s, involves strategies using written and visual advertising media such as newspapers, magazines, billboards, posters, text messages, and television, Besides audio media like radio.

What are the advantages of traditional marketing?

1. Impactful and Memorable:

Trusted by a large audience, making it significantly influential.

Repeated exposure makes the advertisement easy to remember.

2. Suitable for Older Adults:

Effective for those over 40 who are more attached to traditional advertising media.

3. Durable and Retainable: 

Print media like newspapers and magazines allow for long-term advertisement retention.

What are the disadvantages of traditional marketing?

1. High cost:

It’s expensive to create impactful advertising campaigns, which may not be doable for many brands, especially new ones.

2. Disability of modification:

The campaigns are time-consuming and inflexible for adjustments once launched.

3. Rigidity of audience Reach:

 Difficulty in targeting a specific audience and limited to a local geographic area.

4. Disability of Customer Interaction:

Traditional marketing is often called  one-way making, it is hard to gauge customer feedback and improve the brand accordingly.

5. Return on Investment:

 Hard to measure the direct benefit of advertising costs.

What’s E-marketing?

E-marketing, or Digital Marketing, emerged in the early 1990s and involves using various digital channels to reach customers.

Companies began using it to achieve high profits at minimal costs.

It includes digital ad channels, search engines, social media platforms, video marketing, email marketing, and more which we will show to you.

What are the advantages of E-marketing?

1. Low Cost: 

Unlike traditional marketing, lower campaign costs create equal competition opportunities for different brands, Budget flexibility allows marketers to create campaigns that suit their brand’s capacity.

2. Specific audience reach:

E-marketing makes use of its capabilities optimally in this point by focusing on:

Targeting:

It targets the demographic traits of the desired audience after market analysis.

Geographic Reach:

Easily reaches the target audience globally, facilitating globalization.

3. Measurement and Analysis:

Learning E-marketing is not easy, it’s a complex field based on analyzing data, measuring metrics, and comparing results to achieve the best outcomes.

For instance, if you launch an online advertising campaign and want to determine its success, you can do so by accurately measuring KPIs like:

click rates, conversion rates, social media engagement, and other valuable data to refine and improve your campaign’s performance.

4. Customer Data Collection:

You might wonder why you should collect data from a customer who has already made a purchase?

While the primary goal of your campaign has been achieved,

What about re-targeting this customer to make repeat purchases? 

This requires knowing their data to reach them through different, cost-effective methods, such as email marketing.

 This approach highlights the essence of e-marketing, where every piece of information contributes to enhancing our work and profits.

5. Flexibility and Customer Satisfaction:

Allows immediate adjustments based on audience performance reports to meet campaign goals and gain customer satisfaction.

6. Speed of Execution:

You can launch and spread a campaign within hours, suitable for the fast-paced nature of modern life.

And this brings us to the next point, which should be considered in this intriguing comparison!

7. Alignment with Digital Lifestyle:

Everything in life has turned into digital and electronic, and brand marketing must keep up with this transformation!

Most of us spend a significant part of our day using mobile phones and laptops for searching, shopping, communicating, and other activities.

In such times, if a customer is exposed to digital advertisements, it will undoubtedly have an impact on them.

You might now be curious about the various services offered by e-marketing companies that make their results so effective. Here are a few of these services

What are E-Marketing Services?

1- Content Marketing:

Builds strong customer-brand relationships, enhancing trust and making it easier to persuade purchases. 

It also increases the number of potential customers.

2-Search Engine Optimization SEO: 

Ensures your website appears in top search results, increasing organic traffic.

3- Social Media Marketing:

Raises brand awareness on platforms where the target audience is active.

For example: X (Twitter), Snapchat, Instagram, LinkedIn, Facebook, and others.

4- Video Marketing:

It aims to tell your story and showcase your products and services through animated graphics that enhance customer engagement with your brand.

5- Branding and Design:

Creates a unique brand identity that leaves a long-lasting impression in customer’s memory.

After reading this, you’re likely wondering how to obtain these benefits and start e-marketing.

Is learning e-marketing easy?

It requires time, effort, and branching into many fields since, as mentioned, the services are numerous.

Therefore, business owners often delegate this to a trusted company to handle it professionally and achieve the expected results.

How to choose the ideal E-Marketing Company?

1. Accuracy:

Choose a company capable of elevating your market presence and potentially achieving global recognition.

2. Previous Work:

Review their past results and projects to ensure they align with your success.

3. Strategy Understanding:

Ensure clarity on the strategies they will employ to improve your brand’s position before starting.

Now you can contact Grand for marketing services and consultations

 to learn more about our services and share in our success.